Americana Restaurants Expands into Arabic QSR with Malak Al Tawouk

Americana Restaurants International PLC, the largest out-of-home dining and quick service restaurant operator in the Middle East & North Africa (MENA) and Kazakhstan, announces that Malak Al Tawouk (MAT), a leading Arabic QSR brand, will be joining its portfolio through two strategic and complementary transactions.

MAT is a family‑owned Lebanese QSR brand founded in Beirut in 1996. Built around its signature Tawouk sandwich, the brand has grown to 45+ restaurants in Lebanon and 19 across the Middle East, establishing itself as a leading regional concept. Backed by a multi‑decade brand legacy, it has also expanded internationally with stores in France and Canada.

Malak Al Tawouk is built around a simple promise: exceptional taste anchored by its signature boneless grilled chicken (Tawouk). Marinated to perfection and grilled for bold, authentic flavor, the brand’s core offering has earned a loyal following across the region. Complementing this hero product is a thoughtfully curated menu of fresh salads, rice bowls and lighter accompaniments, offering consumers choice without compromise. This balance of indulgence and better-for-you options positions Malak Al Tawouk squarely at the intersection of taste, relevance and modern dining preferences.

The addition of MAT advances AMR’s growth strategy to expand its regional footprint. It further strengthens AMR’s position as a food platform operator with a diverse portfolio of brands spanning multiple cuisines and dining occasions. MAT marks AMR’s entry into the Arabic segment, one of the fastest‑growing categories in the region, through a brand with proven performance, scalable operations, and authentic offerings that strongly resonate with customers.