A New Editorial Chapter for HORECA TREND in the MENA Region

The Middle East and North Africa (MENA) region has emerged as one of the most dynamic and transformation-driven geographies in the global HORECA industry. With its growing tourism investments, ambitious gastronomy vision, strong interest from international brands, and rapidly evolving cities, the region today represents not only a regional market, but a strategic global hospitality ecosystem.

HORECA TREND began its publishing journey in Türkiye with a clear mission: to deliver reliable, industry-focused, and high-quality content tailored to the HORECA sector. Today, we are expanding this vision with a UAE-based focus, extending our editorial presence across the wider MENA region. We believe that the United Arab Emirates—led by Dubai and Abu Dhabi—is not merely a market, but a global hub where hospitality trends are shaped, investments are directed, and international standards are redefined.

The launch of HORECA TREND MENA is a natural extension of this vision. As a UAE-based publication, our goal is to provide trusted journalism covering hospitality, hotels, restaurants, cafés, catering, food & beverage, and hospitality technologies across the MENA region. Beyond daily news, we aim to deliver context—highlighting investments, partnerships, market dynamics, and the trends that are transforming the industry.

Dubai’s position as a global meeting point, combined with the rapid growth of tourism and gastronomy investments across MENA, continues to elevate the strategic importance of the HORECA sector in this geography. At HORECA TREND, our ambition is to become a trusted reference point for professionals, brands, investors, and decision-makers navigating this evolving landscape.

This publication is not designed solely to report news. It is built to interpret data, provide insight, and offer perspective—serving as a guide for an industry in constant motion. As we begin this new editorial chapter based in the UAE and extending across MENA, we are committed to maintaining a strong, credible, and forward-looking editorial stance worthy of the region’s potential.

HORECA TREND MENA aims to be a shared platform for hospitality professionals across the region, and a powerful window into the MENA hospitality market for the global HORECA community.

Thank you to everyone who supports, contributes to, and follows us on this journey.