Catering Now Preferred for Home Iftar Gatherings

With the beginning of Ramadan, demand for catering services in Türkiye has increased significantly. Beyond corporate iftar organizations, professional catering services are now increasingly preferred for home-hosted iftar gatherings, signaling a notable shift in consumer behavior.

According to Google search data, “catering” searches in Türkiye increased by 100% at the start of Ramadan 2026 compared to the January average. While search interest hovered around index level 50 in January, it climbed to 100 during the first week of Ramadan, marking the highest level recorded in the past year.

In addition, within just a two-week period, search volume saw an additional 47% increase, underscoring the growing role of professional catering services in Ramadan meal planning.

A Professional Touch for Home Iftar Tables

Türkiye’s largest catering-focused marketplace, Catering Türkiye’s General Manager Okan Yüksel, commented on the rising demand:

At the beginning of Ramadan, we received a substantial number of iftar meal orders through our platform. Corporate iftar organizations have always generated strong demand. However, this year we are clearly observing a new trend: catering services are increasingly being preferred for home-hosted iftar gatherings as well. People are choosing professional services to save time and ensure consistent quality and presentation.

As work schedules intensify and expectations for well-organized gatherings grow, hosts are increasingly delegating menu planning, food preparation, and service operations to professional catering companies. This shift enhances convenience while maintaining the traditional spirit of Ramadan hospitality.

Rising Demand Makes Reliable Selection More Critical

The surge in demand during Ramadan also makes selecting the right catering company more important than ever. Hygiene standards, production capacity, references, and price-performance balance are among the key factors that should be carefully evaluated.

Yüksel emphasized the importance of comparison:

Whether for large-scale corporate events or home gatherings, customers should request multiple offers and carefully review service details. Digital platforms provide transparency and make it easier to compare alternatives.

Nearly 1,000 Catering Companies Across 59 Cities

Catering Türkiye (www.cateringturkiye.com) operates in 59 cities across Türkiye and collaborates with nearly 1,000 catering companies, offering both corporate and individual customers the opportunity to receive and compare multiple proposals through a single platform.

By enabling transparent comparison of pricing and service scope, the platform helps users identify the most suitable option for their needs and budget.

The sharp rise in digital search activity during Ramadan reflects not only seasonal demand but also the broader digital transformation of the catering industry. From corporate events to private home gatherings, professional catering services are becoming an increasingly structured and preferred solution.